Advertisements are boring, unless and often misleading

“Advertisements are boring, unless and often misleading.” How far do you agree with this opinion?

In our present world of consumerism, advertisements are very much the norm because manufacturers have to attract us to their products, which they do not want and we do not need. Everywhere we go advertisements loom before us on billboards, leap out at us from magazines and newspapers, whiz a lingering impression on the mind. Advertisement jingles hail us every morning over the radio and through the day, and we watch consumer products come alive on television, singing and dancing to promote themselves.

Are they boring? Generally not, but there are exceptions, of course. Take for instance the Pepsi-Cola advertisement on television, “starring” Lionel Ritchie and a host of dancing youths; exuberant excited, bubbling and fizzling with life and energy. With its foot-tapping beats and delightful visual effects, one requires a great deal of self-control to sit still and not dance along. Or consider the advertisement with that famous line, “When a man you’ve never met before suddenly gives you flowers, that’s Impulse.” Yes, the advertisement for the body-spray, Impulse. The whole idea of a man absorbed in his daily routine being suddenly roused out of it by a whiff of Impulse and then going through a series of impulsive actions to compliment the lady wearing it, is romantic and endearing to most women. This combined with the light, tinkling piano accompaniment and soft-focus filming makes the advertisement an attractive one. Then we have the newspaper and magazine advertisements, in vibrant color, interesting graphics and witty slogans. Take a look at most cosmetic advertisements like Maybelline or Cover girl, where the page is attractively splashed with the newest colors the manufacturer has come up with a pretty, lively girl caught in mid-laughter. Therefore, advertisements today are generally interesting due to the visual and sound effects made possible y advanced technology in the various mediums of print, sound and film, and a little imagination, especially when rival companies try their best to attract consumers and so try to advertise better.

Are they useless? Not necessarily. In many ways advertisements help to keep the cost of most publications low so that we can afford them quite easily. This applies in the case of our daily newspaper “The Straits Times”, the Sunday “Asia Magazine”, the popular “Readers Digest” and especially the publication we are all familiar with, our respective school magazines. The advertisers pay to advertise and this payment subsidizes publishing cost so that we pay less than what we might otherwise have to pay. Advertisements also help to ease our boredom sometimes. How many times have people been roused out of a bored stupor once they see an interesting advertisement on a billboard or bus or when lazily flicking through a magazine? Also, advertisements either interesting or otherwise, especially of otherwise, do promote conversation among friends when they discuss them, how an advertisement is so silly, or another is unusual and imaginative and yet another is introducing an interesting and attractive product which might be worth buying. This then brings us to the last point. Are advertisements misleading?

One of their uses is that they inform us as to what is available on the market, but is this information wholly true? Their main function is to attract buyers so naturally, only certain details regarding a product are highlighted while others are not provided at all. We are made to believe that a product is long-lasting, worthwhile, multi-purpose and bound to give us that happiness we cannot find elsewhere. Perfume advertisements promise to bring the opposite sex falling at one’s feet, dictionary and encyclopedia advertisements promise to give us all the wisdom and knowledge in the world, cosmetic advertisement for “Ponderosa Steak & Salad Restaurant” promises juicy and tender steak and delicious salad. I have eaten there and found the steak to be of very low quality, for a very high price, but the salad was everything the advertisement led me to believe.

So in conclusion, I would say that modern commerce trade and industry cannot survive without advertisement. The most advanced advertising technology course gives new ideas and also acts as “Survival of fittest” in this dynamic decade. However there should be control over misleading advertisements.

Honesty is the best policy

Do you think that “Honesty is the best policy”?

This is an old and often repeated proverb, but it is true? It has a suspiciously worldly flavor, for it means that from a worldly point of view it pays to have honesty. Now a man of complete honesty will not ask whether honesty pays or not. He feels he must be honest, even if honesty brings him loss or suffering, simply because it is right to be honest and wrong to be dishonest. This proverb is therefore of little use to people of sincere honesty: it is really meant only for those unprincipled men who will be honest only if honesty pays, and will be dishonest if they think honesty will pay them worse.

Probably honesty does pay in the long run. In business, for example, a man who deals straight forwardly with the pubic, who sells at fair prices, who gives good quality, and can be relied upon not to cheat, will generally establish a reputation that will be a fine business asset. People will be glad to deal with him; and though he may not make a fortune he will have a sound and satisfactory business.

On the other hand, there is no doubt that success is often due to trickery, and great fortunes have been built up upon dishonesty. Too many successful rogues have proved by experience that for them dishonesty had been the best policy. Of course some of these people come to a bad end, and lose all they have gained by their lies; but many maintain their worldly success is more due to ability, lucky opportunities, and business cunning, than to honesty.

And many examples could be given of men who, from a worldly point of view, have failed because they have scrupulous honesty. A martyr who prefers to be burned at the stake rather than say what he believes to be false, may be a hero; but in the eyes of a worldly man, who thinks only of worldly success, he is a sad failure.

But if we look at such cases from the spiritual point of view – if we consider that truth and righteousness are far more important than wealth and rank and prosperity – then, in the highest sense, honesty is the best policy in the end. “For what it shall profit a man if he gain the whole world and lose his own soul?”

Read more about 'Honesty is the best policy':

Read 1:
Honesty is the best policy
Honesty makes us brave and strong. We are not afraid of anybody or anything. Honesty could lead us to face some problems; nevertheless, we are loved and respected by others. Problems are cured themselves later thanks to the understanding of everyone on our situations.... Read more
Source: fotoget.blogspot.com


Read 2:
Honesty is the best policy
From my own experience, I absolutely agree that honesty is the best policy.
One fine day, while I was on my way to school, I found a wallet. It was lying outside the lift.
Opening the wallet, I found two hundred dollars and some coins inside. There were some pieces of paper but no identity card. I was tempted to keep the money, but I remembered what my teacher had taught us that honesty is the best policy... Read more
Source: language123.blogspot.com

Read 3:
Honesty is the best policy (a story)
Source: essays4free.blogspot.com

Read 4:
Honesty is the best policy
Generally, honesty is the best policy in any situation. Some people are very reliable and they hate those who tell lies for any reason. Other people accept “white lies” when situation arises, even if they usually do not like lying. I strongly agree that honesty is the best policy in a relationship... Read more
Source: essays4free.blogspot.com

People who look for excitement and danger are foolish.

People who look for excitement and danger are foolish.

Things that people do for fun or for money are very numerous today. Some of these things are positively dangerous, but there seem to be no lack of people eager to do them. Bungee-jumping, rock-climbing and sky-diving are certainly not everybody’s cup of tea. Then there are less dangerous but no less exciting pursuits of motor-racing and professional boxing. These are all exciting and dangerous things. Some even earn a living doing these dangerous jobs. Why would people put themselves in such dangers? Would they be considered foolish?

Those who purposely go out to get some excitement are usually those who are bored with their lives. Bungee-jumping is a predominantly western invention and the participants are usually bored westerners who would do anything for some excitement. It needs a certain amount of guts to be able to jump off a bridge only to be saved from certain death by a piece of rubber cord failed and the thrill-seekers perished. Yet the others persist. I suspect these others are not only bored with their lives, they could be unconsciously looking to either end their boredom or their lives. In short they could have suicidal tendencies. Would people bent on killing themselves be called foolish?

Rock-climbers and sky-divers also take enormous risks. Deaths resulting from accidents are not uncommon, but people continue to do them. I asked a friend who does rock-climbing why he pursued such a dangerous sport. He said every time he reached the top of a rock, the feeling of excitement and achievement was quite incomparable. It is intoxicating and he is hooked by it. So he seeks to repeat the high, despite the obvious risks.

I suppose the exciting feeling holds true for the other unpaid dangerous sports as well. They get the adrenalin flowing through the blood. These excitement-seekers are obviously addicted to it. The only thing they get out of their pursuits is excitement, which has to be repeated. No other gain is forthcoming except some respect from others. Perhaps respect is also an excitement thing for some.

The professionals who take great risks are far better off than the amateur ones in terms of financial rewards. Race-drivers are usually millionaires. So are boxers. Also these professionals are well covered by insurance and they do not take unnecessary risks. In fact they are very careful indeed in their work.

In conclusion, I would say that amateurs who look only for excitement and danger are foolish because they stand to gain nothing and to lose everything. They are putting their heads on chopping block for the sheer thrill of it. The professionals are different. They get paid and make sure that their necks are well padded. Thus they are not as foolish, not by a long shot.

Women should be restricted to work connected with the home and children

“Women should be restricted to work connected with the home and children. They should not engage in politics, commerce or industry.” How far do you agree with this statement?

Before I begin with my opinion of the statement, let me analyze the statement itself. The word “work” should not be taken to mean doing something for a salary but rather to engage in an activity. To agree with the first sentence would be to say that women can only obtain jobs such as teaching, since they would be dealing with children then, if they were teaching, lower levels, or jobs like being domestic servants, seamstresses, cooks or interior decorators, since they would then be doing something connected with the home. The statement implies that women should not engage in charity work, literary work, nursing, acting, singing and dancing and many other activities which they do remarkably well and have received critical acclaim for, for example Lady Edwina Mountbatten for her charity work, Jane Austen for her perceptive writing on Victorian society, Anna Parlova and Margot Fonteyn for their breathtakingly beautiful ballet dancing, and Florence Nightingale for the new hospital hygiene rules she established in nineteenth century in England and which we inherit today. Obviously, the whole idea behind the statement is that women should not engage in activities unconnected with the home and children because they are not capable of doing them at all, especially in politics, industry and commerce.

This idea is not necessarily true. For decades and centuries women have been involved in activities not even remotely connected with the home and done them well.

In the fifteenth century, the famous woman Joan of Arc led the soldiers of her country to war, to the admiration of many. Queen Elizabeth I ruled England in the sixteenth century, using her own wisdom and never allowing the decisions of her ministers overrule her, nor did she ever marry. England did not see ruin during her time and in fact, it flourished, especially in arts and culture. The famous and revered works of William Shakespeare, among those of other equally famous writers, were produced in that period. Queen Victoria of England ruled almost half the world, the great British Empire, at the peak of her reign in the nineteenth century. Even in contemporary times there existed Golda Meir of Israel, Indira Gandhi of India, etc. The remarkable thing about these women is that the people voted that they do such work, and they have performed on par with their male counterparts.

With regards to industry, a tour of any factory today will yield the sight of rows of women along the assembly lines, working to produce consumer products which are the basis of today’s civilization. In Singapore, women contribute largely to the economy in this way and have helped fill the labor shortage in this area. This is a vital contribution since Singapore is a country based very much on industrialization. Women are needed in industries and should engage in them, either at the assembly department or even at the top of the company as administrators.

Commerce is one area where women are not a rarity either and where they can succeed. Women today do set up their own businesses and make huge successes of them. Take for instance the cosmetic business with big names like Helena Rubinstein or Elizabeth Arden, or even the fashion business. True, these are businesses largely directed at women, but the fact is that women are also running them and doing it well.

Another reason why the statement restricts women to the home and children would be that if a woman was to engage in something so diversely different from the home, she may neglect her own family and home. This is a cynical approach because, in fact, if a woman were allowed to broaden her horizons and outlook, she would make an open-minded approach towards her family and home. She would make an interesting conversationalist, relate better with her children since she could better understand what they face daily outside home and be a source of knowledge and inspiration to them and also relate better with her husband since she would understand how taxing a job or demanding activity outside the home could be. With today’s modern appliances and gadgets, she would have no excuse for neglecting her housework either, and in fact, it is about time that the family helped women out with the housework.

Therefore, I feel that women should be encouraged and trained to venture into any field of activity if they feel capable of handling it.

Parents and children – Are there ways to improve understanding?

Parents and children – Are there ways to improve understanding?

In our modernized world today, we tend to take for granted others opinions and feelings. What matters most is our own opinions and ideas. Parents and their children are not excluded from this category. Parents expect their children to think and behave like they do. Their children on the other hand expect them to understand and respect their feelings. This, I feel is the root of all parent-child problems.

In my opinion, it is perfectly normal for parents to want to protect their children. However, this natural instinct should not be overdone or the consequences would be most undesirable. Youngsters of over-protective parents tend to exhibit rebellious tendencies. Behind their parents’ backs they exhibit all kinds of bad behavior and some even find themselves involved with bad company. Worst still, some youngsters deliberately do things forbidden by their parents right under their parents’ noses. This will inevitably result in parent-child quarrels and misunderstandings.

Youngsters on the other hand, in spite of having the right of freedom of speech, thought and action should not be over-demanding. They must realize that parents most often know what is best for them. Thus, advice and, less often, scoldings, should be taken constructively and in a humble manner. They should not regard these as obstacles and hindrances but rather as care and prevention for them to face the world. After all, these parents have tasted more of the spices of life.

Thus, looking at there two points, it is important for parents and their children to strike a balance. Parents must allow freedom but there must be a limit to it. Youngsters must be satisfied with their freedom and respect their parents’ wishes. They must take their parents’ protectiveness as a sign of concern and love and not of selfishness and possessiveness.

In obtaining freedom of speech, youngsters must know the difference between standing up for a point and being merely rude and stubborn. Freedom of thought must be guided so as not to lead one astray. Freedom of action does not mean that one can do anything regardless of other peoples’ wishes and desires. These are the techniques that parents wish to impart to their children and should therefore be accepted gratefully.

Apart from these factors, youngsters, at the age of adolescence are prone to imitating others. They get easily influenced by others, especially by the media. They become impressed by the western idea of freedom and independence. The youngsters who try to adhere religiously to these western norms often abandon the ever-essential virtue, that is, filial piety.

The enormous generation gap between parents and their offspring is the only unavoidable factor giving rise to the parent-child problems. Parents fall to realize the needs of the child because they have never felt these needs during their times. On the other hand, their youngsters fail to realize their parents’ needs as they have not reached that age of wisdom yet. Thus, in my opinion, the only way one (either parent or child) can overcome this problem is by being tolerant. As Harper Lee wrote in the book To Kill A Mockingbird, one can only understand others when one jumps in their shoes and walks around in them!

Physical education is important

Do you think that physical education is important?

The value of physical education has been realized since the earliest times of human existence. The Greeks and the Romans considered it indispensable to the development of a good personality and character.

Today in all the schools and universities in the world, a great deal emphasis is being placed on physical education as a means of producing citizens of good character and personality.

Physical education develops the muscles of the body scientifically and increases muscular activity and physical strength. All this makes the body active and efficient. It is now also realized that there is a close connection between the body and the mind. Therefore, if the body is active, the mind too is active. Proof of this can be easily found among children. Children who are inactive physically are usually also mentally lazy. An active and efficient body is a healthy body. When the body is healthy, the mind too is and therefore happy. Thus, physical education contributes greatly to the health and happiness of an individual such an individual could do a great deal for the good of society.

Physical education can also contribute to the strength of a nation. If the youths of a country receive proper physical education, they can build up a strong country to protect itself from foreign attacks or invasions.

Further, physical education provides opportunities for contacts with people of other lands. Athletes of all countries meet at various countries at various times to compete with one another and thus promote common understanding among countries for the benefit of one another.

It is therefore, not without reason that physical education has been a part and parcel of academic pursuit today. I do therefore agree that physical education is important to all people.

School leavers should get some working experience before going for further studies

Do you think school leavers should get some working experience before going for further studies?

It would certainly a good thing if school leavers get some working experience before going for further studies. One reason is that they get a taste of what work is and thus are in a better position to know what they want to study further.

As it is, the smarter students get channeled directly into universities and colleges the moment they finish school. Most, if not all, of them do not know what the real working world is like. When they finish their studies they are plunged into the competitive work market often without a hint of what it is like. So they have to learn very quickly how to cope with the sudden change. The luckier ones get jobs they like. Many get stuck in jobs they have no inclination for and only keep at the jobs because they do not know what else they can do.

This causes job dissatisfaction. The results are unhappy workers in unhappy companies.

However, if school leavers were to get a taste of working life first, they will soon have a pretty good idea of what it is. They will have probably discovered too what sort of jobs they prefer to do. With this precious knowledge, they will then know what courses to take up to ensure they secure the right jobs on graduation.

Most of my teachers are those who went straight to university or college on finishing school. They have virtually no experience of life outside school. So when they return to school to teach, they are ill-equipped to teach the children what it is like outside the school. Some teachers who had had to work outside before becoming a teacher have far better knowledge of the outside world. The difference is obvious. I am in no way saying that the former are inferior teachers. It is just that they would be better ones if they have had outside experience.

As for my self, the moment I leave school, I am going to get myself a job. It does not matter what job it is or for how long I will have it. I only want the experience of working. Only by involving myself fully in the working world will I know what it is like and how to cope with it. Even if it is for a few months, by that time, I will have a fairly good idea ò working life. Thus I will be in a good position to decide what I will like to do in the future. I will not be a confused jobseeker nor an unhappy employee.